Ad Alliance and Paramount Global expand collaboration for SkyShowtime ad sales in the Netherlands

Ad Alliance and Paramount Global will collaborate on ad sales for the SAVOD-tier (Subscription-based Video On Demand with ads) of SkyShowtime in the Netherlands. This collaboration, effective immediately, expands their existing partnership in the linear domain.

Advertisers will have access to content such as Oppenheimer, Yellowstone, South Park, and children's series like SpongeBob SquarePants and Paw Patrol. SkyShowtime is introducing an ad-supported subscription model and has chosen Ad Alliance exclusively in the Netherlands. Advertising options include prerolls and midrolls.

With SkyShowtime in the partner network, Ad Alliance now handles ad sales for the SAVOD-tier of Videoland, HBO Max, and SkyShowtime in the Netherlands. This network combines SAVOD, Connected TV, Online Video, and linear TV.