Bauer Media Outdoor Nederland (BMO) has acquired network partner 2C. Previously, 2C managed the contracts while BMO (formerly Clear Channel) handled sales in certain regions. With the acquisition, which was officially completed on April 1, 2025, BMO now holds full responsibility for both the management and exploitation of these advertising assets.
Advertisers can now contact BMO directly for campaigns within this expanded out-of-home network. While nothing changes for clients in the short term, the acquisition opens up new opportunities for the future and aligns with BMO’s strategy to invest in efficiency, stability, and digital growth.
