GQ launches in the Netherlands in June 2026 with print and digital platform

On 30 June 2026, the international men’s brand GQ will enter the Dutch market. In the Netherlands, the title will be published by the newly established FRANK Publishing, based in Amsterdam.

Founded in New York in 1957, GQ has grown into a globally leading brand in men’s fashion, culture and luxury. GQ Netherlands positions itself as a premium men’s platform for style, culture, technology and success, targeting an affluent urban audience of men aged 25–45.

The brand will be published six times a year in print (excluding specials) and will simultaneously launch a digital platform featuring display, video, branded content and social media. From the outset, GQ will be positioned as a cross-media platform, combining print, online and social.