In-stream video ad

An in-stream video ad is a digital video advertisement that is played before, during or after video content, such as online videos, live streams, connected TV (CTV) or video-on-demand (VOD) services.

Depending on the platform, in-stream video ads may include interactive features such as clickable overlays, call-to-action buttons, product information or other interactive elements. They are often purchased programmatically and offer extensive opportunities for audience targeting, measurement and optimisation.

Types of in-stream video ads

• Pre-roll – played before the video content.
• Mid-roll – played during the video content.

Post-roll – played after the video content has ended.