HVOD (Hybrid Video on Demand)

HVOD (Hybrid Video on Demand) combines multiple video-on-demand business models, typically SVOD (subscription-based) and AVOD (advertising-supported), within a single streaming service. It allows consumers to choose between a lower-priced subscription with advertising and a premium subscription without ads.

In the Netherlands, Videoland is a good example of this model. Subscribers can choose Videoland Basis, a lower-priced subscription with advertising, or upgrade to Videoland Plus or Premium for an ad-free viewing experience with additional features, such as offline downloads and more simultaneous streams. This flexibility enables streaming platforms to serve different audience segments while creating multiple revenue streams.