FVOD (Free Video on Demand)

FVOD (Free Video on Demand) is a business model for delivering over-the-top (OTT) content that gives users free access to video-on-demand content. Depending on the platform, the service may be funded through advertising, public funding or other revenue sources. FVOD is often used to reach a broad audience or as part of a broader VOD strategy.

A well-known example of FVOD in the Netherlands is NPO Start. The platform allows viewers to watch a wide range of TV programmes on demand free of charge. The free service includes advertising. Users who want an ad-free viewing experience and access to additional features can upgrade to NPO Start Plus.