BVOD (Broadcast Video on Demand)

BVOD platforms allow viewers to watch television broadcasters' programmes on demand. This may include previously broadcast programmes, live streams or exclusive online content. The services are typically free to access with advertising, although some platforms also offer paid premium subscriptions.

By making locally produced content available whenever viewers choose, BVOD bridges the gap between traditional linear television and today's flexible viewing habits.

In a market where international streaming services such as Netflix, Disney+ and Prime Video continue to gain market share, BVOD provides broadcasters with an important competitive advantage. It enables them to maintain a direct relationship with their audiences while generating advertising revenue through their own streaming platforms.

Examples of BVOD platforms in the Netherlands include NPO Start and NLZIET.