De Doktersassistent and the NVDA Congress have been added to Cross’s portfolio.

Cross (Cross Media Nederland BV) has taken on the sales of advertising space in the trade magazine De Doktersassistent as well as exhibition space at the NVDA Congress. Both titles are owned by the Dutch Association of Doctor’s Assistants (NVDA).

De Doktersassistent is published four times a year with a circulation of approximately 8,000 copies and reaches doctor’s assistants, triage nurses, and practice nurses in primary care. A full-page (1/1) advertisement costs €2,800. The NVDA Congress additionally offers face-to-face exposure to this target group and attracts around 1,000 participants. The congress takes place every two years.