Since issue 4, published on December 8, Cross Media Nederland B.V. has been responsible for advertising sales for MemoRad, the magazine of the Dutch Society for Radiology (NVvR). The quarterly magazine reaches 2,200 radiologists in the Netherlands with professional articles and regular columns. It is delivered to the private addresses of the target group, available both in print and online, and is the only NVvR channel open to advertising.