Centercom acquires the Bereik DOOH network

Centercom+Bereik

As of 1 January 2026, the entire Digital Out-of-Home network of Bereik DOOH will be acquired by Centercom Buitenreclame. From that date, the network will continue under the name Centercom Digital.

The acquisition means that the digital network will be added to Centercom’s existing outdoor portfolio, which includes both analogue and digital assets. Centercom operates a nationwide network of more than 33,000 analogue assets across over 125 municipalities in the Netherlands.

By adding Bereik DOOH’s digital network, Centercom’s digital offering will be expanded with additional locations and contact moments for DOOH campaigns. This will further strengthen the combination of nationwide reach and hyper-local activation within a single network.

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Bram Endedijk
Journalist en host NRC Vandaag at NRC
In three words: Try — and keep things in perspective!
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