Retriever Buzzwords

De laatste trends, termen en tactieken uit het mediavak: Retriever Buzzwords is het duidelijkste overzicht van de onduidelijkste marketingtermen. Glashelder uitgelegd. Zo blijf je altijd op de hoogte.

A

Ad exchange

Addressable tv

Agile marketing

API (Application Programming Interface)

AVOD (Advertising video on demand)

B

Blockchain

C

CPM (cost per mille)

Crypto

Customer Journey

D

DMP (data-management platform)

DSP (demand-side platform)

E

Earned media

F

First-party data

G

Gamification

GDPR (General Data Protection Regulation)

Geofencing

Greenwashing

GRP (Gross Rating Point)

Guerrilla marketing

I

Inbound marketing

M

Metaverse

N

Native advertising

Newsjacking

NFT (non-fungible token)

O

OTT (Over-the-top content)

Outbound marketing

Owned media

P

Paid media

Performance based

Persona

Programmatic Buying

R

ROI (Return on Investment)

RTB (Real Time Bidding)

S

SSP (Supply-side platform)

Streamspot

SVOD (Subscription video on demand)

T

TVOD (Transactional video on demand)

W

Web 3