training courses
Retriever supports media professionals in their daily work. We offer specialized training courses that are in line with the current practice and prepare the participant for future developments in the field: 'introduction media planning' and 'sales in media'.
training course 'Introduction to Media Planning'
for whom
- Marketing-/Communication professionals
- PR Managers
- Media planners
- Account/Sales Managers
fees
€ 549 excl. VAT
High quality interactive training course. Fully catered including lunch, course material and a certificate of participation
training course
Multiple times a year Retriever organises the training course ‘Introduction to Media Planning’. In the course of this day-training all the steps of the media planning process will be laid out. After following this course you will be familiar with all factors that influence a successful media campaign.
Join us and follow the key decision making moments within the media planning process step by step. Let yourself be enlightened by the teaching material and inspired by the trainer and your fellow participants.
course goals
At the end of this training course you will have gained knowledge of the following subjects:
- Important trends in the marketing- & communications branch
- All factors that influence a successful media campaign
- Concepts like Storytelling and Earned, Owned & Paid Media
- All phases of the media planning process
- Media buying tips & tricks
testimonials
“insights into the latest developments and frameworks to reflect on the why of your media plan”
Jill Bakker, pr advisor, De Wolven
“directly applicable to the practice, full off relevant information”
Silvia Jagtenberg, project coordinator media, marketing, pr, Luxaflex Nederland
“good combination of inspiration and actual tools”
Lisette Landman, Project manager, Scope Business Media
timetable
- 09.00-09-30
- reception with coffee/tea and cakes
- 09.30-11.00
- media planning in a digitizing world – communication is everywhere – firms ‘in control’ – when a media campaign? – know your target audience – hierarchy of effects – phases media plannings process
- 11.00-11.15
- coffee-/tea break
- 11.15-12.30
- discussion on Phase I: decide upon and formulate objectives, message, target audience, time slot and budget
- 12.30-13.00
- lunch with sandwiches & coffee/tea/fresh orange juice
- 13.00-14.30
- discussion on Phase II and III with examples from the practice: means and channels with judgement criteria for media selection, and within that title selection
- 14.30-14.45
- coffee-/tea break
- 14.45-15.30
- discussion Phase IV and V: media plan: timing and costs of buying: tips & tricks
- 15.30-16.00
- discussion & closing statements
A certificate will be handed out with a confirmation of participation after the training.
training course 'Sales in Media'
for whom
- Account/Sales Managers
- Commercial Managers
- Magazome Managers
- Marketing/Communications Managers
- Product Managers
fees
€ 2500 excl. VAT
Maximum of 15 participantstraining course
The Retriever Incompany Training is tailor-made to answer the specific media questions present in your company, a specialised training, made to fit your needs. Furthermore, participation in the Retriever In-company Training will allow your entire team to possess the same level of knowledge. And the training will even be given whenever and wherever you desire.
In the course of the training day ‘Sales in Media’ we go through all the steps from the sales process in relation to the media industry. Afterwards you will be familiar with all media specific matters that you encounter in this process. In addition extensive attention will be payed to the combined play between agencies, advertisers and sales houses and the roll of the media agency will be explained.
Join us and follow all the phases of the sales process step by step and the combined action between media agency, advertiser and sales house within this process. Let yourself be enlightened by the teaching material and inspired by the trainer and your fellow participants.
To allow for this training course to remain interactive, we maintain a maximum of 15 participants.
course goals
At the end of the training day you will have gained knowledge about the following subjects:
- Important trends in the marketing- & communications branch
- The combined play between media agency-advertiser-sales house
- All phases in the sales process
- Experiences from the practice: tips for negotiating
testimonials
“very interesting and highly informative”
Mick Klootwijk, Product manager, BEREIK
“Healthy dose of inspiration to redouble your efforts.”
Michiel de Visser, Account Manager, Nederlands Dagblad B.V.
timetable
- 09.00-09-30
- reception
- 09.30-11.00
- sales in a digitized world – a good salesman is an advisor – important trends in marketing communications – adaptation media parties to trends & challenges for sales
- 11.00-11.15
- coffee-/tea break
- 11.15-12.30
- phases in the sales process part I: opening doors – combined action media agency-advertiser-sales house – how does a media agency work
- 12.30-13.00
- lunchbreak
- 13.00-14.30
- How does an advertiser work – steps of the sales process: preparation, salestalk
- 14.30-14.45
- coffee-/tea break
- 14.45-15.30
- phases in the sales process part II: proposal and follow up, assignment, cross-/upsell – experiences from the practice
- 15.30-16.00
- discussion and closing statements
A certificate will be handed out with a confirmation of participation after the training.