training courses

Retriever supports media professionals in their daily work. We offer specialized training courses that are in line with the current practice and prepare the participant for future developments in the field: 'introduction media planning' and 'sales in media.

training course 'Introduction to Media Planning'


for whom

  • Marketing-/Communication professionals
  • PR Managers
  • Media planners
  • Account/Sales Managers

fees

€ 499 excl. VAT

High quality interactive training course. Fully catered including lunch, course material and a certificate of participation

course dates

  • Friday 2 February 2018
  • Friday 23 February 2018
  • Friday 25 May 2018
  • Friday 28 September 2018

in-company training courses available on request

INFORMATION AND REGISTRY

training course

Multiple times a year Retriever organises the training course ‘Introduction to Media Planning’. In the course of this day-training all the steps of the media planning process will be laid out. After following this course you will be familiar with all factors that influence a successful media campaign.

Join us and follow the key decision making moments within the media planning process step by step. Let yourself be enlightened by the teaching material and inspired by the trainer and your fellow participants.

course goals

At the end of this training course you will have gained knowledge of the following subjects:

  • Important trends in the marketing- & communications branch
  • All factors that influence a successful media campaign
  • Concepts like Storytelling and Earned, Owned & Paid Media
  • All phases of the media planning process
  • Media buying tips & tricks

testimonials

“insights into the latest developments and frameworks to reflect on the why of your media plan”
Jill Bakker, pr advisor, De Wolven

“directly applicable to the practice, full off relevant information”
Silvia Jagtenberg, project coordinator media, marketing, pr, Luxaflex Nederland

“good combination of inspiration and actual tools”
Lisette Landman, Project manager, Scope Business Media

timetable

09.00-09-30
reception with coffee/tea and cakes
09.30-11.00
media planning in a digitizing world – communication is everywhere – firms ‘in control’ – when a media campaign? – know your target audience – hierarchy of effects – phases media plannings process
11.00-11.15
coffee-/tea break
11.15-12.30
discussion on Phase I: decide upon and formulate objectives, message, target audience, time slot and budget
12.30-13.00
lunch with sandwiches & coffee/tea/fresh orange juice
13.00-14.30
discussion on Phase II and III with examples from the practice: means and channels with judgement criteria for media selection, and within that title selection
14.30-14.45
coffee-/tea break
14.45-15.30
discussion Phase IV and V: media plan: timing and costs of buying: tips & tricks
15.30-16.00
discussion & closing statements

A certificate will be handed out with a confirmation of participation after the training.

INFORMATION AND REGISTRY

training course 'Sales in Media'


for whom

  • Account/Sales Managers
  • Commercial Managers
  • Magazome Managers
  • Marketing/Communications Managers
  • Product Managers

fees

€ 499 excl. VAT

High quality interactive course. Fully catered including lunch, course material and a certificate of participation

course dates

  • Friday 16 March 2018
  • Friday 8 June 2018
  • Friday 2 November 2018

in-company training courses available on request

INFORMATION AND REGISTRY

training course

Multiple times a year Retriever organises practical training courses for media professionals. In the course of the training day ‘Sales in Media’ we go through all the steps from the sales process in relation to the media industry. Afterwards you will be familiar with all media specific matters that you encounter in this process. In addition extensive attention will be payed to the combined play between agencies, advertisers and sales houses and the roll of the media agency will be explained.

Join us and follow all the phases of the sales process step by step and the combined action between media agency, advertiser and sales house within this process. Let yourself be enlightened by the teaching material and inspired by the trainer and your fellow participants.

To allow for this training course to remain interactive, we maintain a maximum of 11 participants.

course goals

At the end of the training day you will have gained knowledge about the following subjects:

  • Important trends in the marketing- & communications branch
  • The combined play between media agency-advertiser-sales house
  • All phases in the sales process
  • Experiences from the practice: tips for negotiating

testimonials

“very interesting and highly informative”
Mick Klootwijk, Product manager, BEREIK

“Healthy dose of inspiration to redouble your efforts.”
Michiel de Visser, Account Manager, Nederlands Dagblad B.V.

timetable

09.00-09-30
reception with coffee/tea and cakes
09.30-11.00
sales in a digitized world – a good salesman is an advisor – important trends in marketing communications – adaptation media parties to trends & challenges for sales
11.00-11.15
coffee-/tea break
11.15-12.30
phases in the sales process part I: opening doors – combined action media agency-advertiser-sales house – how does a media agency work
12.30-13.00
lunch with sandwiches & coffee/tea/fresh orange juice
13.00-14.30
How does an advertiser work – steps of the sales process: preparation, salestalk
14.30-14.45
coffee-/tea break
14.45-15.30
phases in the sales process part II: proposal and follow up, assignment, cross-/upsell – experiences from the practice
15.30-16.00
discussion and closing statements

A certificate will be handed out with a confirmation of participation after the training.

INFORMATION AND REGISTRY